The Story Behind

Hímzésbydidi started in 2023, when I was searching for a unique Hungarian tote bag and couldn’t find one that felt quite right. What began as a simple personal idea soon became a deep passion for Hungarian embroidery. Since then, I’ve created more than 170 handcrafted pieces — each carrying a piece of heritage, shaped with a modern, elegant touch.

Most of my work is inspired by traditional Hungarian motifs, especially the floral patterns from Kalocsa and Matyó embroidery. But rather than recreating them exactly, I like to reinterpret them, with softer tones or unexpected colors. It’s my way of giving tradition a contemporary voice.

I grew up in a Hungarian household in Argentina, surrounded by embroidery in every corner — tablecloths, napkins, pillows, and framed fabric pieces that felt like art. One of my clearest memories is a large embroidered masterpiece in our living room, made by my mom.

Hímzésbydidi is my way of continuing that story — creating pieces that are different, yet traditional, personal, and beautiful.

My Grandmother

My grandmother arrived in Argentina in 1949, at the age of 11, with her parents, two younger brothers, and several relatives. As first-generation immigrants, they sought out other Hungarians and quickly became part of the growing community in Buenos Aires, joining the Hungarian school, scouts and church.

The embroidery shown next is her work

My Mom

My mother, a second-generation Hungarian born in a Hungarian-Argentinian household, stays actively involved in the Hungarian community. She taught me Hungarian and was a key pillar in keeping the language and our traditions alive at home.

Me

And then there’s me - Diana, or Didi.
I also grew up in Argentina, surrounded by the same Hungarian traditions, and took part in the community through school, scouts, and folk dance. In 2021, I moved to Hungary, closing the circle in a way and reconnecting with the place that has always been part of my story.

About Hungarian embroideries

The art of embroidery is thousands of years old; even textiles found in ancient graves were decorated with embroidery.

The love for embroidery of the Hungarian people goes far back in history. It has been written that Hungarians liked to dress in richly decorated and embroidered clothing, and their surroundings were pompous. In Hungary, there have been weaving and embroidery schools as early as the eleventh century. Embroidery has always been an important part of the upbringing of every girl, whether she lived in the royal palace or a peasant hut.

The oldest existing Hungarian and European embroidery is the Coronation Robe, made in Veszprém in 1031 and embroidered with gold thread on pure silk. The robe was worn by every Hungarian king at his coronation.

Embroidery holds a special place in Hungarian culture and is treated with deep respect as part of the country’s intangible cultural heritage. Its tradition and craftsmanship have been passed down from generation to generation, especially in rural areas.

For centuries, Hungarian women gathered to embroider together, sharing patterns and techniques that were handed down from mother to daughter. These communal gatherings created strong bonds within families and communities, keeping the craft alive and evolving through time.

The practice of embroidery in Hungary was not initially gender-specific. Men and women both engaged in the craft, though their roles differed: women worked with lighter fabrics like hemp and cotton for domestic items, while men used heavier materials such as leather and wool for decorative garments and accessories.

Over the centuries, the embroideries of noble ladies became more exquisite as they could obtain more expensive materials. Their designs absorbed Renaissance and Turkish elements, as the ruling classes were more accepting of new fashions. Peasants, on the other hand, continued to embroider as their ancestors had for centuries, preserving traditional motifs and techniques.

The motifs in Hungarian embroidery reflect natural elements—flowers, leaves, and organic shapes—each carrying symbolic meanings of fertility, protection, and prosperity. Hungarian folk embroidery is a beautiful art, rich in design, color combinations, and stitches. There are over twenty folkloric regions in Hungary, each with its own unique folk art. The availability of textiles and threads influenced the colors, stitches, and designs that define each region’s style.

Hungarian embroidery is known for proportioned patterns filled with stylized floral motifs, variations of large and small designs, and vivid yet harmonious colors.

Two of the most famous styles of Hungarian embroidery are Matyó and Kalocsai, each with its own regional origins and characteristics.

Matyó embroidery comes from Mezőkövesd in northern Hungary. It is known for vivid colors and intricate floral designs, the most famous motif being the large red Matyó rose. The designs often feature dark backgrounds for strong contrast. In 2012, UNESCO added Matyó embroidery to the Intangible Cultural Heritage of Humanity.

Kalocsai embroidery originates from Kalocsa, a region known for agriculture and shepherding traditions. It is recognized for its bright colors and floral motifs embroidered on white linen, using bold, cheerful multicolored threads. Modern interpretations often include new colors and simplified patterns, but retain the traditional vibrancy of the Kalocsa style.

Hungarian Embroideries

History

The art of embroidery is thousands of years old; even textiles found in ancient graves were decorated with embroidery.

The love for embroidery of the Hungarian people goes far back in history. It has been written that Hungarians liked to dress in richly decorated and embroidered clothing, and their surroundings were pompous. In Hungary, there have been weaving and embroidery schools as early as the eleventh century. Embroidery has always been an important part of the upbringing of every girl, whether she lived in the royal palace or a peasant hut.

The oldest existing Hungarian and European embroidery is the Coronation Robe, made in Veszprém in 1031 and embroidered with gold thread on pure silk. The robe was worn by every Hungarian king at his coronation.

Tradition and Evolution

Embroidery holds a special place in Hungarian culture and is treated with deep respect as part of the country’s intangible cultural heritage. Its tradition and craftsmanship have been passed down from generation to generation, especially in rural areas.For centuries, Hungarian women gathered to embroider together, sharing patterns and techniques that were handed down from mother to daughter. These communal gatherings created strong bonds within families and communities, keeping the craft alive and evolving through time.

The practice of embroidery in Hungary was not initially gender-specific. Men and women both engaged in the craft, though their roles differed: women worked with lighter fabrics like hemp and cotton for domestic items, while men used heavier materials such as leather and wool for decorative garments and accessories.

Over the centuries, the embroideries of noble ladies became more exquisite as they could obtain more expensive materials. Their designs absorbed Renaissance and Turkish elements, as the ruling classes were more accepting of new fashions. Peasants, on the other hand, continued to embroider as their ancestors had for centuries, preserving traditional motifs and techniques.

Regional Styles

The motifs in Hungarian embroidery reflect natural elements—flowers, leaves, and organic shapes—each carrying symbolic meanings of fertility, protection, and prosperity.

Hungarian folk embroidery is a beautiful art, rich in design, color combinations, and stitches. There are over twenty folkloric regions in Hungary, each with its own unique folk art. The availability of textiles and threads influenced the colors, stitches, and designs that define each region’s style.

Hungarian embroidery is known for proportioned patterns filled with stylized floral motifs, variations of large and small designs, and vivid yet harmonious colors.

Two of the most famous styles of Hungarian embroidery are Matyó and Kalocsai, each with its own regional origins and characteristics.

Matyó Embroidery

Matyó embroidery comes from Mezőkövesd in northern Hungary. It is known for vivid colors and intricate floral designs, the most famous motif being the large red Matyó rose. The designs often feature dark backgrounds for strong contrast. In 2012, UNESCO added Matyó embroidery to the Intangible Cultural Heritage of Humanity.

Kalocsai Embroidery

Kalocsai embroidery originates from Kalocsa, a region known for agriculture and shepherding traditions. It is recognized for its bright colors and floral motifs embroidered on white linen, using bold, cheerful multicolored threads. Modern interpretations often include new colors and simplified patterns, but retain the traditional vibrancy of the Kalocsa style.

MARKETS

From time to time, you can also find me at various craft markets around Budapest! Follow me on social media to see where I’ll be next, I’d love to meet you in person!

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